Top Packaging Summit by Packbridge introduces “The Packbridge Journey” a totally new and ground breaking concept. If you in one way or another work with or use packaging this is the conference for you!
The Packbridge Journey is a totally new conference where you as visitor, speaker and exhibitor will be fully engaged, active, learn more and meet and share knowledge with other people. After two days you will acquire a lot of new knowledge about the packaging value chain and build a great new network. We promise!
Over the years Packbridge has accumulated a wealth of knowledge and deep understanding of every part of the packaging value chain, therefore we have a good idea about what makes this industry tick. Now we want to share this experience and invite you to take a journey through each and every part of our network and learn more about the possibilities and latest innovations.
Meet the professionals who are working with these challenges every day and start connecting the dots. Probably you possess a vital piece of the puzzle.
Packbridge will also during the conference present the winner of - The Packaging Challenge
Top Packaging Summit by Packbridge is a two-day inspirational conference for open-mind and forward thinking people with an interest in packaging value chain. The concept is built to inspire you to new thinking, broden your perspective and fuel you with positive energy. The conference attracts an interesting mix of professionals representing every part of the packaging value chain. Last year program included inspiring speakers from Tesco, Marks & Spencer, HP Indigo, Lantmännen, Orkla Foods, Carlsberg, Mitsubishi Electric, Pearlfisher, Amore Brand Identity, Thin Films, Ecolean, Ellen MacArthur Foundation, The Conference, GAIA, Innoscentia, Magic Add and Lund University.
This year conference is held at Stadion Mässan in Malmö, Sweden on September 19th-20th 2017.
Early bird - March 20th to July 31th
- Early bird member - SEK 2495 for a two day ticket
- Early bird non-member - SEK 3995 for a two day ticket
Late bird - Aug 1st to Sept 19th
- Late bird member - SEK 3495 for a two day ticket
- Late bird non-member - SEK 4995 for a two day ticket
(Packbridge members receive a discount on the ticket)
We present speakers from all over the globe respresenting many different disciplines and from every corner of the industry. We'll compose a program guaranteed to fuel your thoughts and inspire you to think new.
Meet around 300 professionals from every part of the value chain. Develop your knowledge and your network.
An open mind, enthusiasm to learn and to network. We want you to participate and share your knowledge and views. Let us plan your time during two days in September and when you leave we want you to feel inspired and energetic, but most of all we want you to feel like you've had lots of fun!
Latest developments within EU Legislation and market data regarding Bioplastics.
Packaging is truly the last frontier of true omni-channel marketing. Despite being the most salient touchpoint between the consumer and the brand, the role of packaging has largely failed to keep up with the evolving habits of today’s shoppers, who are demanding more content, and demanding it in-store, online and at-home. Yet despite this dramatic opportunity for growth, many marketers and brands have failed to capitalize on new technologies that can link them directly with consumers.
Today the ultimate omni-channel option is the connected package, a 24/7 networked-package delivering enhanced product information to consumers, all without limitations or constraints from the package design or size. To be relevant, modern packaging needs to contain a pervasive network identity, making brands immediately accessible to the consumer for product information, tips, brand loyalty programs and more.
This presentation will educate marketing and retail professionals about how the latest mobile technology and packaging design creates a new channel for ongoing engagement with consumers, giving brands access to the kind of personalized post-purchase data, that until now, has largely been unavailable to them. These opportunities, with consumer permissions, allow the brand to know who are its buyers, in what region or location they shop, and their interests. It brings the anonymous shopper into the brand’s sphere for re-marketing. This new development is creating opportunities for a seamless and connected brand experience at every stage of the package journey.
Attendees will also learn:
How the GS1 standards body is supporting a world-wide movement toward the Connected PackageHow this new advancement in mobile technology and design enable a more compelling digital experience, while still maintaining the aesthetic integrity of packages
How with serialized digital printing, every single package or media object can have its own specific, unique identity
How optimized packaging bridges the gap between brand capabilities and consumer expectations, reaching shoppers in-aisle and post-purchase
How brands can deliver enticing digital product information and facilitate consumer engagement, building brand loyalty
Larry Logan enjoys more than 30 years’ success in marketing and creativity, repeatedly developing brands that become industry leaders. He is currently the Chief Marketing Officer at Digimarc Corporation, the inventor of the imperceptible Digimarc Barcode identifier for all types of media. Larry is the recipient of more than 100 Gold- and Platinum-certified records in entertainment industry marketing campaigns. The World Brand Congress recently named him among the 100 Most Influential Global Marketing Leaders.
Responsible for helping IGD members and clients to understand and anticipate strategic change. Delivering insight through presentations, workshops and articles on IGD websites. Representing IGD on radio, in print media and on TV.
Ulf Johansson has a background as a consumer researcher and marketer. For many years he has also worked as a consultant, in particular in the management area. He is interested in how organizations are managed and how leadership can be developed, especially within retail. He has worked closely with the University of Stirling and its retail research for 15 years.
Magnus Friberg has for many years been advising clients on communicative as well as regulatory matters in the innovative life sciences fields including food, pharmaceuticals, medical devices and cosmetics covering all aspects among which marketing, labelling and product safety issues. He also specializes in all legal aspects relating to commercial and non-commercial communicative measures including advertising, intellectual property protection and free speech. Magnus’ expertise includes specifically regulated areas such as the marketing of alcohol and tobacco, gaming and lotteries, e-commerce and distance selling, corruptive marketing measures including co-operation between the industry and the healthcare sector, credit marketing, specific media legislation, product safety and privacy protection.
He represents his clients in court litigation and in negotiations with government agencies and competitors. Among Magnus’ clients, both Swedish and multinational, he counts market leaders in all branches of industry for example the food and drink industry, pharma as well as advertising agencies, new starts, and industry organizations. He is also an appreciated lecturer and speaker.
Packbridge is an international packaging cluster established in 2010. We are a neutral and non-profit network uniting all stakeholders in and around the entire packaging industry, i.e. producers, customers, suppliers, researchers and innovators. We believe in sustainability and cooperation. We believe that the key to success lies in sharing knowledge.
Moreover, we believe that in order to create innovations one must think differently, dare to go beyond existing boarders, challenge the reality, meet new people and open up to new ideas. The best way to facilitate creativity is to bring people with different skills together.